Language Propaganda

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“Nobody in the world, nobody in history, has ever gotten their freedom by appealing to the moral sense of the people who were oppressing them.” -Assata Shakur.

While I am certainly not qualified to compose a proper tribute to Sandra Bland, I am qualified as a social psychologist to analyze some elements of #BlackLivesMatter in relation to Individual Evolution1. In order for either to impact societal change, it will be necessary for both to be revolutionary. In this case, revolution implies change. Whether it is gradual or immediate depends upon the need and the circumstances. Political minorities have been programmed into subservience for centuries via a political majority fueled by institutionalized racism utilizing propaganda promoting the idea that if they do what they are taught, what they are told, and what is demanded of them, they will receive fair treatment, equality, and integration with that political majority. In other words, if they play nice, institutionalized racism will eventually disappear. That has not happened, and it will never happen unless it is demanded as forcefully as possible and racism is deinstitutionalized. For most people, recent events contradict the myth of a peaceful transition. For some, Individual Evolution does not need to proceed according to a formula that progresses from a bureaucratic vision to an evolutionary power (the Head of logical thought through the Heart of desire to the Hand of action). And while individual evolution continues to evolve through a series of conference call classes anyone interested is welcome to attend, I will argue that it doesn’t necessarily need to follow this method to be successful.

A friend asked me to write this, even after I explained that I am not worthy to write a tribute to Sandra Bland, the woman who was recently murdered by a Texas police officer and made to appear as though she hanged herself in her jail cell. I know I am not worthy because Sandra Bland should not have been murdered. I know I am not worthy because the families of every person of colour, men and women that have left us too, too soon, before and after Michael Brown in recent months and, frankly, in the last few hundred years of murder in the employ of institutionalized slavery and racism, understand what is at stake better than I do. People of colour have died and continue to die needlessly, sacrificed to the bloodlust of a white patriarchy that doesn’t care, a white patriarchy that lashes out in fear and hatred with the knowledge that their control, their enslavement of everyone not like them, their reign, will end soon. Those that have been awake for centuries are still awake, and they have awakened the rest of us, though frankly we all should have been wide awake and alert for decades if not centuries, leaving institutionalized slavery, with all its permutations, in a weakened blob at the bottom of the dustbin of history.

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(A first attempt at technical writing.  It’s not perfect but it’s not terrible either.  With more practice, this will improve as well.)

As a metaphor, social psychology is much like the epic novel of a country’s history laid bare from all perspectives including political majority and minorities viewed through the inner workings of their movements explained and interpreted through words, ideas, and points of view, which are generally limited. Statistical research, on the other hand, if it is conducted and interpreted properly, reveals numerical probabilities that cannot be ignored and are similar to the infinity of a profound piece of art,pierre august renoir like Pierre-Auguste Renoir’s “In The Meadow,” that pulls you further and deeper in each time you look to see newer details of raw art or numbers in front of you. In the case of the statistics, the numbers are interpreted through a filter, usually, software, that allows us to see details that the naked eye cannot.

The study of statistics has helped me understand concepts related to raw numbers, and statistics will continue to teach me as I learn further to understand and analyze study results and their interpretations in news articles and academic literature, such as the one I am concerned with here, “The Gendering of Language: A Comparison of Gender Equality in Countries with Gendered, Natural Gender, and Genderless Languages.” While there is more than enough detail in this article to encourage further study, I would like to understand the implications of this study, before moving on to read further academic articles and perform my own research.

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Abstract

While propaganda in the form of unintentional influence and the language of sexism has been independently researched, a review of literature reveals no such studies that link these two topics.   In this paper, I link these two subjects to study the hypothesis that the language of sexism, embedded within media, unintentionally influences individuals and small groups.  Through participatory action research methodology, participants will take part in a series of focus groups analyzing sexist language within media contexts. Findings will indicate how media sexism influences individuals and small groups, what that influence means to the health of their local community, and what action should be taken to alleviate negative consequences.

 

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(Once again, I freely admit this isn’t perfect, but from the earlier Goffman Paper to this, I see some marked improvements. I would also like your constructive feedback when you have a chance to read this since I would like to make this a real study that perhaps my followers could participate in at some future date.)

To what extent are individuals influenced by the language of sexist propaganda embedded in media advertising and programming perpetuated by small in-group conversations that reinforce sexist media texts? And how aware are individuals of their use of sexist language that perpetuate themes and ideas from sexist media propaganda?  The implications of this question lie in the definition of propaganda as much as in the definition of sexist language.

Propaganda is the use of communication to achieve behavior and attitude changes amongst one group of people by another individual or group.  Intentional propaganda is that which is practiced and performed by media companies with a deliberate agenda to promote ideas or products utilizing sexist media texts already present in our language or visual symbols that are used instinctually.

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(And so the saga continues as I wrassle with determining what a proper hypothesis.  The below is an indication of how far I have come and ow far I need to go.  But I am getting closer.) 

  1. Original Hypothesis:  Individuals and small groups are influenced by intentional sexist propaganda embedded in media texts that influence unintentional propaganda in conversational language.
  2. Alternative Hypothesis 1:  Implicit language in media texts will influence the behavior of individuals and small groups.
  3. Alternative Hypothesis 2:  Unintentional propaganda that occurs between individuals and in small groups is influenced by the language of sexism within everyday conversation embedded within media texts. Read the rest of this entry »

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(This is more or less a brainstorming session to begin fleshing out these thesis ideas and, and, and, to satisfy the assignment requirements for Social Psychology.  Bear with me folks.  It’s getting interesting.  And if anyone at all has any suggestions to improve this, please let me know.)

  1.      Original hypothesis:  Individuals and small groups are influenced by intentional sexist propaganda embedded in media texts that influence unintentional propaganda in conversational language.

2.      If I was to use a survey method for my study, how might I change my hypothesis? If I were to use a survey method for my study I may change my hypothesis to reflect that survey thus, Individuals and small groups are influenced by intentional sexist propaganda embedded in media texts that influence unintentional propaganda in conversational language surveyed through word association and analogy tests.

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Media propaganda is vitally important, whether advertising, marketing, movies or television shows, to the reinforcement of stereotyped images of women and persons of color, most of it subconscious and embedded within the very imagery of language that each of us use and the conditioning propaganda that all of us have been subjected to and programmed with for centuries, especially the twentieth and the twenty-first.  This conditioning propaganda surfaced in a recent Facebook conversation with a friend who emphatically and seriously believes that feminism, through a government interventionist conspiracy, destabilized and destabilizes societies worldwide.  He apparently has “evidence” of this and would not even consider that patriarchal control and domination of corporations, and hence government, is responsible for destabilizing society by not treating everyone equally in the eyes of the law, letter or spirit, or even within the wider society in general.  Just this one example convinces me that this is an important and insidious issue that must be overcome, but like racism that is tied into the feminist issue of true equality for all, it will take decades, if not centuries, of intentional and intensive counter propaganda, aided by assessments of imagery and semiotics until it becomes a truly subconscious and unintentional propaganda influence that pervades wider society from person to person and group to group.

The readings in Chapter 2 of Women and Gender, Images of Women and Men, discuss beauty, whiteness as a social construction, stereotypes, sexism, and language imagery as means to perpetuate the status quo of sexism throughout the media.  Gender propaganda is not discussed specifically, but I believe it pervades and influences every other aspect of inequality that is discussed throughout the chapter.  It is the underlying subconscious shorthand re-enforcer that conveys immediate ideas without conscious thought, to sell products, to reelect politicians, to perpetuate the white social construct, male-dominated societal power structures.  To the advertising and corporate executive or even most of the masses, this propaganda conditioning is part of their very being.  They don’t even think about the words of the script or the imagery used because they believe in the rightness and normality of the status quo and so are unable to see the underlying damage that is perpetuated. Here is why I can understand somewhat that someone would believe that feminism is responsible for the so-called destruction of the very fabric of society. To the public, this is reinforced conditioning of stereotypes that do not allow anyone to evolve or to be treated with equality. The gender propaganda reinforces unacceptable behavior as a norm while moving product is of primary importance, not the propaganda behind the methods used to sell it.

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