Propaganda As Manipulation

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Zelenski, J. M., Murphy, S. A., & Jenkins, D. A. (2008). The happy-productive worker thesis revisited. Journal of Happiness Studies, 9(4), 521-537.


Zelinski, et al (2008) look at over 70 years of research realizing that little has been revealed regarding whether happier workers are more productive.  Utilizing a longitudinal literature review and experience sampling methods, they examine this relationship amongst Directors in the public and private sectors and attempt to reconcile the long history of mixed findings of this happy productive worker thesis.

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“Nobody in the world, nobody in history, has ever gotten their freedom by appealing to the moral sense of the people who were oppressing them.” -Assata Shakur.

While I am certainly not qualified to compose a proper tribute to Sandra Bland, I am qualified as a social psychologist to analyze some elements of #BlackLivesMatter in relation to Individual Evolution1. In order for either to impact societal change, it will be necessary for both to be revolutionary. In this case, revolution implies change. Whether it is gradual or immediate depends upon the need and the circumstances. Political minorities have been programmed into subservience for centuries via a political majority fueled by institutionalized racism utilizing propaganda promoting the idea that if they do what they are taught, what they are told, and what is demanded of them, they will receive fair treatment, equality, and integration with that political majority. In other words, if they play nice, institutionalized racism will eventually disappear. That has not happened, and it will never happen unless it is demanded as forcefully as possible and racism is deinstitutionalized. For most people, recent events contradict the myth of a peaceful transition. For some, Individual Evolution does not need to proceed according to a formula that progresses from a bureaucratic vision to an evolutionary power (the Head of logical thought through the Heart of desire to the Hand of action). And while individual evolution continues to evolve through a series of conference call classes anyone interested is welcome to attend, I will argue that it doesn’t necessarily need to follow this method to be successful.

A friend asked me to write this, even after I explained that I am not worthy to write a tribute to Sandra Bland, the woman who was recently murdered by a Texas police officer and made to appear as though she hanged herself in her jail cell. I know I am not worthy because Sandra Bland should not have been murdered. I know I am not worthy because the families of every person of colour, men and women that have left us too, too soon, before and after Michael Brown in recent months and, frankly, in the last few hundred years of murder in the employ of institutionalized slavery and racism, understand what is at stake better than I do. People of colour have died and continue to die needlessly, sacrificed to the bloodlust of a white patriarchy that doesn’t care, a white patriarchy that lashes out in fear and hatred with the knowledge that their control, their enslavement of everyone not like them, their reign, will end soon. Those that have been awake for centuries are still awake, and they have awakened the rest of us, though frankly we all should have been wide awake and alert for decades if not centuries, leaving institutionalized slavery, with all its permutations, in a weakened blob at the bottom of the dustbin of history.

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Pretty much my views with a few explanatory elements removed, like the biases of everyone from the Ownership/management to News Director all the way down to News photographer with the Reporters, writers, anchors, and writers in between. Believe what you want but believe you are being manipulated every second by news media everywhere.

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I wonder what Eddie Bernays would say if he were here to see it?

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Media propaganda is vitally important, whether advertising, marketing, movies or television shows, to the reinforcement of stereotyped images of women and persons of color, most of it subconscious and embedded within the very imagery of language that each of us use and the conditioning propaganda that all of us have been subjected to and programmed with for centuries, especially the twentieth and the twenty-first.  This conditioning propaganda surfaced in a recent Facebook conversation with a friend who emphatically and seriously believes that feminism, through a government interventionist conspiracy, destabilized and destabilizes societies worldwide.  He apparently has “evidence” of this and would not even consider that patriarchal control and domination of corporations, and hence government, is responsible for destabilizing society by not treating everyone equally in the eyes of the law, letter or spirit, or even within the wider society in general.  Just this one example convinces me that this is an important and insidious issue that must be overcome, but like racism that is tied into the feminist issue of true equality for all, it will take decades, if not centuries, of intentional and intensive counter propaganda, aided by assessments of imagery and semiotics until it becomes a truly subconscious and unintentional propaganda influence that pervades wider society from person to person and group to group.

The readings in Chapter 2 of Women and Gender, Images of Women and Men, discuss beauty, whiteness as a social construction, stereotypes, sexism, and language imagery as means to perpetuate the status quo of sexism throughout the media.  Gender propaganda is not discussed specifically, but I believe it pervades and influences every other aspect of inequality that is discussed throughout the chapter.  It is the underlying subconscious shorthand re-enforcer that conveys immediate ideas without conscious thought, to sell products, to reelect politicians, to perpetuate the white social construct, male-dominated societal power structures.  To the advertising and corporate executive or even most of the masses, this propaganda conditioning is part of their very being.  They don’t even think about the words of the script or the imagery used because they believe in the rightness and normality of the status quo and so are unable to see the underlying damage that is perpetuated. Here is why I can understand somewhat that someone would believe that feminism is responsible for the so-called destruction of the very fabric of society. To the public, this is reinforced conditioning of stereotypes that do not allow anyone to evolve or to be treated with equality. The gender propaganda reinforces unacceptable behavior as a norm while moving product is of primary importance, not the propaganda behind the methods used to sell it.

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