grounded theory

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Having studied qualitative methods in a previous course, grounded theory as Locke, et al (2010) describe it is familiar territory for me.  Before discovering asset-based community development (ABCD) and participatory action research (PAR), grounded theory was particularly intriguing because the research determined the theory, rather than the theory determining the research.  My familiarity with it is a little rusty so this review is helpful.  Additionally, I have never liked forcing round pegs into square holes, but I do love exploring and learning and this is ideal for that.  Grounded theory could work for my research question, “How are black teen girls’ and women’s unintentional propaganda within social media postings about cultural artifacts (e.g., clothing, music, fashion) effected by mass media that uses sexist themes and may be defined as propaganda of one form or another?” It may require a little more analysis than other methods I have considered in the past.  However; given that my aim is to understand the lived experiences of the participants, incorporating grounded theory into a PAR research study is not entirely illogical.  Both incorporate the voices of the participants, and both validate their experience.  Only PAR incorporates them and co-researchers.  In this case, the co-researchers, with their own experiences could contribute to the coding of information into meaningful units.

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