implicit associations

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N.B.  This summary is a “follow up” on my reaction to the Implicit Associations Test that I wrote of earlier.  I wanted to summarize a journal article that presented a different perspective than mine even though I am still in disagreement with the intention and what I feel is a bias in the tests that I took.

Summary.  The implicit associations test, according to the author, is a means to determine what role cultural elements play in the understanding and behavior of individuals, especially since elements of the culture in question exist independently from how they are used or understood by the individual.  The question that is asked is what effect that external cultural environment has on the individual. Culture is a major term for this study so it is defined, in short, as the “interaction of shared schematic representations [shared by individuals and groups] and the external world.” (Shepherd: 122).  The author studied literature that draws upon the Implicit Associations Test to determine how culture functions and how it fits into current sociological study.

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